Poultry industry in India is making major forward changes in productivity enhancement, industry expansion, research and development changes and marketing network. As to the extent of farming sector growth, concurrent expansion of the processing and further processing is limited. Lack of expansion in processing due to low demand for processed foods leads to restriction in the production of quality products. Poultry industry having 8% and 12% growth rate in broiler and layer industry needs to plan for quality production of poultry meat products and by-products and also in egg products and egg by-products. Further sustainability and profitability of the industry depends upon the diversification. Need based technology for meat products like emulsion, sausage, restructured, cured, enrobed, retort-packed, heritage products and value- addition to edible by-products are well established. Likewise postharvest technology for pickled egg, salted chicken egg, albumin rings, egg roll, egg crepe and egg powder are also available. Added to the well planned growth of the industry, defined and refined technologies are available as a major strength for numerous value-added meat products, egg products and by-products. Further limited diversification of poultry products industry is attributed to lack of adequate infrastructure facilities for processing and storage. Expansion of marketing is possible with major policy support, creation of facilities and reaching the consumers with quality and safety products. Disturbances in poultry marketing network are mainly reasoned out for monopoly of traders and restricted profit to the consumers. Overall poultry products marketing mainly depends on organized marketing network, creation of processing infrastructure facilities, quality and safety compliance in food chain from production to consumption.
| Published in | Animal and Veterinary Sciences (Volume 2, Issue 4) |
| DOI | 10.11648/j.avs.20140204.16 |
| Page(s) | 118-123 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2014. Published by Science Publishing Group |
Poultry Meat, Value-Added Meat Products, Egg Products, Poultry Marketing, Marketing Advantages
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| [2] | USDA. Agriculture and trade reports: India’s Poultry sector- Development and prospects. |
| [3] | Anjaneyalu, A.S.R., M.Muthukumar and I.PrinceDevadason, 2012. Processing technologies of value added chicken products for employment generation, IPSACON, pg. 116-121. |
| [4] | Singh, R.P., 2012. Present status and prospects of egg and poultry processing in India, IPSACON, pg. 111-115. |
| [5] | USDA: FSIS Egg Products Training Student Manual - Module III. |
APA Style
Thyagarajan Desikan, Barathi Megarajan. (2014). Prospects of Value-Added Poultry Products Marketing in India. Animal and Veterinary Sciences, 2(4), 118-123. https://doi.org/10.11648/j.avs.20140204.16
ACS Style
Thyagarajan Desikan; Barathi Megarajan. Prospects of Value-Added Poultry Products Marketing in India. Anim. Vet. Sci. 2014, 2(4), 118-123. doi: 10.11648/j.avs.20140204.16
AMA Style
Thyagarajan Desikan, Barathi Megarajan. Prospects of Value-Added Poultry Products Marketing in India. Anim Vet Sci. 2014;2(4):118-123. doi: 10.11648/j.avs.20140204.16
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Download@article{10.11648/j.avs.20140204.16,
author = {Thyagarajan Desikan and Barathi Megarajan},
title = {Prospects of Value-Added Poultry Products Marketing in India},
journal = {Animal and Veterinary Sciences},
volume = {2},
number = {4},
pages = {118-123},
doi = {10.11648/j.avs.20140204.16},
url = {https://doi.org/10.11648/j.avs.20140204.16},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.avs.20140204.16},
abstract = {Poultry industry in India is making major forward changes in productivity enhancement, industry expansion, research and development changes and marketing network. As to the extent of farming sector growth, concurrent expansion of the processing and further processing is limited. Lack of expansion in processing due to low demand for processed foods leads to restriction in the production of quality products. Poultry industry having 8% and 12% growth rate in broiler and layer industry needs to plan for quality production of poultry meat products and by-products and also in egg products and egg by-products. Further sustainability and profitability of the industry depends upon the diversification. Need based technology for meat products like emulsion, sausage, restructured, cured, enrobed, retort-packed, heritage products and value- addition to edible by-products are well established. Likewise postharvest technology for pickled egg, salted chicken egg, albumin rings, egg roll, egg crepe and egg powder are also available. Added to the well planned growth of the industry, defined and refined technologies are available as a major strength for numerous value-added meat products, egg products and by-products. Further limited diversification of poultry products industry is attributed to lack of adequate infrastructure facilities for processing and storage. Expansion of marketing is possible with major policy support, creation of facilities and reaching the consumers with quality and safety products. Disturbances in poultry marketing network are mainly reasoned out for monopoly of traders and restricted profit to the consumers. Overall poultry products marketing mainly depends on organized marketing network, creation of processing infrastructure facilities, quality and safety compliance in food chain from production to consumption.},
year = {2014}
}
TY - JOUR T1 - Prospects of Value-Added Poultry Products Marketing in India AU - Thyagarajan Desikan AU - Barathi Megarajan Y1 - 2014/07/30 PY - 2014 N1 - https://doi.org/10.11648/j.avs.20140204.16 DO - 10.11648/j.avs.20140204.16 T2 - Animal and Veterinary Sciences JF - Animal and Veterinary Sciences JO - Animal and Veterinary Sciences SP - 118 EP - 123 PB - Science Publishing Group SN - 2328-5850 UR - https://doi.org/10.11648/j.avs.20140204.16 AB - Poultry industry in India is making major forward changes in productivity enhancement, industry expansion, research and development changes and marketing network. As to the extent of farming sector growth, concurrent expansion of the processing and further processing is limited. Lack of expansion in processing due to low demand for processed foods leads to restriction in the production of quality products. Poultry industry having 8% and 12% growth rate in broiler and layer industry needs to plan for quality production of poultry meat products and by-products and also in egg products and egg by-products. Further sustainability and profitability of the industry depends upon the diversification. Need based technology for meat products like emulsion, sausage, restructured, cured, enrobed, retort-packed, heritage products and value- addition to edible by-products are well established. Likewise postharvest technology for pickled egg, salted chicken egg, albumin rings, egg roll, egg crepe and egg powder are also available. Added to the well planned growth of the industry, defined and refined technologies are available as a major strength for numerous value-added meat products, egg products and by-products. Further limited diversification of poultry products industry is attributed to lack of adequate infrastructure facilities for processing and storage. Expansion of marketing is possible with major policy support, creation of facilities and reaching the consumers with quality and safety products. Disturbances in poultry marketing network are mainly reasoned out for monopoly of traders and restricted profit to the consumers. Overall poultry products marketing mainly depends on organized marketing network, creation of processing infrastructure facilities, quality and safety compliance in food chain from production to consumption. VL - 2 IS - 4 ER -
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