Study on the Current Situation and Application of Fresh Agricultural Products Sales Model

Jie Hu; Na Zhang; Wenzhao Liu; Juanjuan Shan

doi:doi:10.11648/j.sjbm.20160406.13

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Study on the Current Situation and Application of Fresh Agricultural Products Sales Model

Jie Hu, Na Zhang, Wenzhao Liu, Juanjuan Shan

Published in Science Journal of Business and Management (Volume 4, Issue 6)

Received: 2 December 2016 Published: 7 December 2016

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Abstract

At present, fresh agricultural products have begun to take the scale of industrialization, the majority have been in full accordance with high yield and high quality, efficient and safe production requirements, but due to the characteristics of fresh agricultural products, more and more attention have been aroused, the traditional marketing model is facing a bottleneck, the various aspects of new agricultural business sales models have been continuously improved. In this paper, we have analysed the traditional sales model of fresh agricultural products to find some existing thorny problems and compared with current network sales model which is on the rise and more and more popular, on the one hand, it shows the superiority of the sales network, on the other hand, Analyses were conducted on the the existing network environment in this sales model; at the same time, to carry out investigation of the present situation about fresh agricultural products and consumer markets, we are putting forward to this paper which could make a little bit significance when related sales platform optimizes the fresh agricultural products sales model.

Published in	Science Journal of Business and Management (Volume 4, Issue 6)
DOI	10.11648/j.sjbm.20160406.13
Page(s)	194-198
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2016. Published by Science Publishing Group

Keywords

Fresh Food, Sales Model, Status, Application, Development Countermeasures

References

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[2]	Guiping Wang. Study on the logistics operation of China's agricultural products under the electronic commerce environment [J]. Shandong agricultural science. 2011 (11).
[3]	Xueqin Chen. Research on the development of electronic commerce of agricultural products in Inner Mongolia [D]. Inner Mongolia Agricultural University. 2012Clerk Maxwell, Treatise on Magnetism, 6rd ed., vol. 2. Oxford: Clarendon, 1989, pp.68–73.
[4]	Shuo Yang. Study on the whole process of electronic commerce of fresh agricultural products [J]. agricultural network information. 2010 (11) J. Young, A Technical Write, 5rd ed., vol. 9. Oxford: Clarendon, 2002, pp. 73.
[5]	Hui Xie. Research on the mode and development trend of agricultural product network marketing [J]. science and technology entrepreneurship monthly. 2010 (09).
[6]	Jing Hu. Analysis on the marketing strategy of Taobao's online merchants [J]. enterprise technology development. 2010 (8).
[7]	Kaichi Hu. On the construction of agricultural products marketing network system. Chinese collective economy [D].2009.28.
[8]	Bai Shi. Problems of network marketing of agricultural products under the electronic commerce environment [J]. economist. 2012 (07) K. Elissa, “Title of paper if known,” unpublished.
[9]	Hailong Wang. Research on the network marketing strategy of agricultural products in Anhui Province under the background of new rural construction [D]. Anhui University, 2010Y. Yorozu, M. Hirano, K. Oka, and Y. Tagawa, “Electron spectroscopy studies on magneto-optical media and plastic substrate interface,” IEEE Transl. J. Magn. Japan, vol. 2, pp. 740–741, August 1987 [Digests 9th Annual Conf. Magnetics Japan, p. 301, 1982].
[10]	Tiemin Liu, Zhou Jing. Learn from the United States experience to promote the rapid development of China's agricultural product network marketing [J]. agricultural economy. 2012 (1).
[11]	Zhengming Hu. The problems and Countermeasures of China's Internet marketing [J]. China's circulation economy.2002, (2): 49-52.
[12]	Wenchuan Wang. Research on marketing strategy of agricultural products [J]. Shanxi science and technology.2005 (3): 3-4.

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APA Style

Jie Hu, Na Zhang, Wenzhao Liu, Juanjuan Shan. (2016). Study on the Current Situation and Application of Fresh Agricultural Products Sales Model. Science Journal of Business and Management, 4(6), 194-198. https://doi.org/10.11648/j.sjbm.20160406.13

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ACS Style

Jie Hu; Na Zhang; Wenzhao Liu; Juanjuan Shan. Study on the Current Situation and Application of Fresh Agricultural Products Sales Model. Sci. J. Bus. Manag. 2016, 4(6), 194-198. doi: 10.11648/j.sjbm.20160406.13

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AMA Style

Jie Hu, Na Zhang, Wenzhao Liu, Juanjuan Shan. Study on the Current Situation and Application of Fresh Agricultural Products Sales Model. Sci J Bus Manag. 2016;4(6):194-198. doi: 10.11648/j.sjbm.20160406.13

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@article{10.11648/j.sjbm.20160406.13,
  author = {Jie Hu and Na Zhang and Wenzhao Liu and Juanjuan Shan},
  title = {Study on the Current Situation and Application of Fresh Agricultural Products Sales Model},
  journal = {Science Journal of Business and Management},
  volume = {4},
  number = {6},
  pages = {194-198},
  doi = {10.11648/j.sjbm.20160406.13},
  url = {https://doi.org/10.11648/j.sjbm.20160406.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20160406.13},
  abstract = {At present, fresh agricultural products have begun to take the scale of industrialization, the majority have been in full accordance with high yield and high quality, efficient and safe production requirements, but due to the characteristics of fresh agricultural products, more and more attention have been aroused, the traditional marketing model is facing a bottleneck, the various aspects of new agricultural business sales models have been continuously improved. In this paper, we have analysed the traditional sales model of fresh agricultural products to find some existing thorny problems and compared with current network sales model which is on the rise and more and more popular, on the one hand, it shows the superiority of the sales network, on the other hand, Analyses were conducted on the the existing network environment in this sales model; at the same time, to carry out investigation of the present situation about fresh agricultural products and consumer markets, we are putting forward to this paper which could make a little bit significance when related sales platform optimizes the fresh agricultural products sales model.},
 year = {2016}
}

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TY  - JOUR
T1  - Study on the Current Situation and Application of Fresh Agricultural Products Sales Model
AU  - Jie Hu
AU  - Na Zhang
AU  - Wenzhao Liu
AU  - Juanjuan Shan
Y1  - 2016/12/07
PY  - 2016
N1  - https://doi.org/10.11648/j.sjbm.20160406.13
DO  - 10.11648/j.sjbm.20160406.13
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 194
EP  - 198
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20160406.13
AB  - At present, fresh agricultural products have begun to take the scale of industrialization, the majority have been in full accordance with high yield and high quality, efficient and safe production requirements, but due to the characteristics of fresh agricultural products, more and more attention have been aroused, the traditional marketing model is facing a bottleneck, the various aspects of new agricultural business sales models have been continuously improved. In this paper, we have analysed the traditional sales model of fresh agricultural products to find some existing thorny problems and compared with current network sales model which is on the rise and more and more popular, on the one hand, it shows the superiority of the sales network, on the other hand, Analyses were conducted on the the existing network environment in this sales model; at the same time, to carry out investigation of the present situation about fresh agricultural products and consumer markets, we are putting forward to this paper which could make a little bit significance when related sales platform optimizes the fresh agricultural products sales model.
VL  - 4
IS  - 6
ER  -

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Author Information

Jie Hu

Computer and the Information Engineering Institute, Beijing University of Agriculture, Beijing, China
Na Zhang

Computer and the Information Engineering Institute, Beijing University of Agriculture, Beijing, China
Wenzhao Liu

Computer and the Information Engineering Institute, Beijing University of Agriculture, Beijing, China
Juanjuan Shan

Computer and the Information Engineering Institute, Beijing University of Agriculture, Beijing, China

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Plain Text BibTeX RIS

APA Style

Jie Hu, Na Zhang, Wenzhao Liu, Juanjuan Shan. (2016). Study on the Current Situation and Application of Fresh Agricultural Products Sales Model. Science Journal of Business and Management, 4(6), 194-198. https://doi.org/10.11648/j.sjbm.20160406.13

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ACS Style

Jie Hu; Na Zhang; Wenzhao Liu; Juanjuan Shan. Study on the Current Situation and Application of Fresh Agricultural Products Sales Model. Sci. J. Bus. Manag. 2016, 4(6), 194-198. doi: 10.11648/j.sjbm.20160406.13

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AMA Style

Jie Hu, Na Zhang, Wenzhao Liu, Juanjuan Shan. Study on the Current Situation and Application of Fresh Agricultural Products Sales Model. Sci J Bus Manag. 2016;4(6):194-198. doi: 10.11648/j.sjbm.20160406.13

Copy | Download

@article{10.11648/j.sjbm.20160406.13,
  author = {Jie Hu and Na Zhang and Wenzhao Liu and Juanjuan Shan},
  title = {Study on the Current Situation and Application of Fresh Agricultural Products Sales Model},
  journal = {Science Journal of Business and Management},
  volume = {4},
  number = {6},
  pages = {194-198},
  doi = {10.11648/j.sjbm.20160406.13},
  url = {https://doi.org/10.11648/j.sjbm.20160406.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20160406.13},
  abstract = {At present, fresh agricultural products have begun to take the scale of industrialization, the majority have been in full accordance with high yield and high quality, efficient and safe production requirements, but due to the characteristics of fresh agricultural products, more and more attention have been aroused, the traditional marketing model is facing a bottleneck, the various aspects of new agricultural business sales models have been continuously improved. In this paper, we have analysed the traditional sales model of fresh agricultural products to find some existing thorny problems and compared with current network sales model which is on the rise and more and more popular, on the one hand, it shows the superiority of the sales network, on the other hand, Analyses were conducted on the the existing network environment in this sales model; at the same time, to carry out investigation of the present situation about fresh agricultural products and consumer markets, we are putting forward to this paper which could make a little bit significance when related sales platform optimizes the fresh agricultural products sales model.},
 year = {2016}
}

Copy | Download

TY  - JOUR
T1  - Study on the Current Situation and Application of Fresh Agricultural Products Sales Model
AU  - Jie Hu
AU  - Na Zhang
AU  - Wenzhao Liu
AU  - Juanjuan Shan
Y1  - 2016/12/07
PY  - 2016
N1  - https://doi.org/10.11648/j.sjbm.20160406.13
DO  - 10.11648/j.sjbm.20160406.13
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 194
EP  - 198
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20160406.13
AB  - At present, fresh agricultural products have begun to take the scale of industrialization, the majority have been in full accordance with high yield and high quality, efficient and safe production requirements, but due to the characteristics of fresh agricultural products, more and more attention have been aroused, the traditional marketing model is facing a bottleneck, the various aspects of new agricultural business sales models have been continuously improved. In this paper, we have analysed the traditional sales model of fresh agricultural products to find some existing thorny problems and compared with current network sales model which is on the rise and more and more popular, on the one hand, it shows the superiority of the sales network, on the other hand, Analyses were conducted on the the existing network environment in this sales model; at the same time, to carry out investigation of the present situation about fresh agricultural products and consumer markets, we are putting forward to this paper which could make a little bit significance when related sales platform optimizes the fresh agricultural products sales model.
VL  - 4
IS  - 6
ER  -

Copy | Download